“To encourage participation in sport and make the pleasures and benefits of sport available to the many.” This is the promise that DECATHLON has made to its customers ever since its beginnings.
Assembling all sports beneath a single roof, DECATHLON has always promoted access to, and participation in, sport:
In addition to these products, DECATHLON also offers a number of services to promote participation in sport: our workshops, or personalisation services, à la carte financing, gift cards, etc. And in recent years, DECATHLON has gone further in building relationships with our customers, through our “active customer” shared sports events. These free events give our customers the chance to participate in sport, free of charge, with the whole family, alongside colleagues from their local DECATHLON stores.