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9:30 08.12-09.12 2017
Cluj Hub Get directions

Marketing & Branding Essentials

2 full days of interactive and intensive training: Marketing & Branding Essentials

Do you want to secure a sustainable growth for your business? Do you work in marketing or communication and need to approach marketing in a structured and professional way? We have put together for you the best methods and ingredients in a condensed 2-days training that will offer you the tools you need for a solid differentiation on your market, for reaching the clients you want and communicate valuable messages for them. You will leave the training with a draft marketing plan for your business and a method to build a solid commercial brand in the market.

2-days price: 850 lei; Early Bird until 30th of November: 750 lei

1-day price: 500 lei; Early Bird until 30th of November: 450 lei

About the trainer:

Mihaela Mureșan, Marketing Strategist & Brand Architect at Brand Essence.

Mihaela has a solid marketing experience of 17 years, out of which 10 as Marketing Manager for IKEA. She worked in retail, media and electronics industry (LG Electronics, Radio Contact, Publimedia, Altex / Media Galaxy and IKEA). She launched new brands on the local market (Media Galaxy and IKEA in Romania), and also on other markets (IKEA in Croatia).

She believes in the power of brands over discounts and she is always striving to understand the reasons behind consumers behaviors. She is passionate about branding, neuromarketing and business overall. During her long international career she held marketing & communication trainings and she formed teams, she was the spokesperson of IKEA Romania and she was part of the team that launched IKEA online shop in Romania in 2014. She strongly believes that a successful business needs a solid marketing and branding strategy, as the base of the communication strategy. She believes in people power to change things so since June 2016 when she left IKEA, she founded Brand Essence and offers marketing and branding consultancy for companies that want to grow and approach marketing in a structured way.

Detailed agenda of the course and registration here:

More about the trainer and Brand Essence projects and blog here: