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9:00 31.10 2017
Golden Tulip Ana Dome Hotel Get directions

Sales & Marketing Conference

Sales & Marketing Conference: how marketing and sales specialists are adapting to the new challenges in the field

BusinessMark is pleased to announce the event ’’Sales & Marketing Conference”, that will take place on October 31st at Golden Tulip Ana Dome Hotel, in Cluj-Napoca. The conference approaches the main challenges faced by marketing and sales specialists, considering the importance of aligning a strategic vision on an inter-departmental level, as well as the trends and tools used by top companies on the market.

Topics include: efficient integration of digital tools in the sales & marketing strategy, digital exposure of the brand and increasing ROI: big data, customer interaction & touchpoint, customer insights, the importance of adapting to the complexity of a modern sales cycle, digitalization and developing the online environment and commerce, KPI and how they could be holistically related on an organizational level, “Agile selling” or rapidly adapting to the feedback received in real time from consumers, adapting your strategy to the market specifics, and the latest tools to create customer loyalty by combining sales force and marketing.

’’Our goal for the 1st edition of Sales & Marketing Conference in Cluj-Napoca is to invite specialists with a significant experience in marketing and sales, who will share their insights with the other representatives in the field. We want to initiate a dialogue and identify solutions for a harmonious development of the two industries’’, Andreea Păun, Managaing Partner, BusinessMark, said.

The two session bring together specialists combining local and international expertise:

  • VLAD POPA – Commercial Director, L’OREAL
  • RADU JR. TIMIȘ – Commercial Director, CRISTIM
  • ALEXANDRU CHIRIȚĂ – Country Sales Director Romania & Moldova, ROBERT BOSCH
  • RĂZVAN NANULESCU – Marketing Lead, Central Eastern Europe, SANOFI
  • EDUARD MĂCĂRESCU – National Sales & Marketing Manager, MAKITA ROMANIA
  • CRISTINA AVRAM – Brands & Communication Marketing Manager, FABRYO CORPORATION

Our special guest, in the first panel, is PABLO FERREIROS BENNETT – PhD in Marketing, Sales & Marketing Expert, International Speaker & Advisor, who will talk about how to adapt companies to digital transformation and how to increase sales, providing examples of brand consolidation strategies.

The highlight of the 2nd session is STUART HARDY – Director of Executive Education Berlin School of Creative Leadership.

This edition includes a workshop that will be delivered by the representatives of Evolutiv Consultants Network, based on a SIMSALES simulation. CEZAR GUMENI – Senior consultant and trainer, and GHEORGHE ȘTEFĂNESCU – Senior trainer invite participants to find answers to questions such as: How to increase sales? How to get maximum impact with available resources? How to ensure a great reputation and stimulate customer loyalty?

To register, fill out our registration form, available on BusinessMark website, and then make sure you submit it to

’’Sales & Marketing Conference” is organized by BusinessMark together with: Evolutiv Consultants Network, AVIS, Institutul de Marketing, DWNT, Cluj Cowork and Plantăm fapte bune în România.

Our main radio station is KISS FM.

Our conference media partners include: AGERPRES, Ctrl-D, IQads, SMARK, IAA România, Social Media România, Marketing Focus, Zelist, Ziarul Clujean,Alba Știri,, Clujul de buzunar,, Cluj Business, InfoOradeaNewMoney, Curierul Național, MoneyBuzz, Jurnalul de Afaceri, PRWave, FEMEI ÎN AFACERI, Business24,, Manager Express, Gazetadeștiri, Săptămâna Financiară, Debizz, Global Manager, PortalManagement, Market Watch, Energynomics,, Roportal, Calendar Evenimente, PRBox, Rbeconnect, Vox Capital, Transilvania Business, Revista Valoarea,, MLM News,,, MediaRabbit, Chalbert,

About BusinessMark

BusinessMark is a company that provides integrated B2B services, offering its clients complex development models, connecting them directly with the business environment, and creating opportunities for strategic partnership.

Both through business event planning, and the B2B Public Relations services offered, BusinessMark aims to bring its partners communication and promotion strategies focused on business matchmaking and creating development opportunities.