Promotional products may seem trivial, but they are an incredibly simple, inexpensive and powerful tool to attract and retain someone’s interest in a brand. Marketers and event organizers are having a long-term love affair with them and for good reasons! Their development and distribution represent a highly effective way to increase a brand’s visibility and its image in the consumers’ eyes.
It’s not just the marketers who say that, research supports this affirmation. Various studies on these items’ efficiency revealed that they are prized by almost everyone, they are kept for a long period of time, they are used on a constant basis, they raise a brand’s awareness and they have a direct impact on sales.
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