The Development Strategy of Cluj-Napoca for 2014-2020
Cluj-Napoca, the Heart of Transylvania
STRATEGIC DIRECTIONS:
Cultural & Creative Industries in Cluj-Napoca
Support for Cultural & Creative Industries
The municipal budget for cultural, youth & social projects rose considerably and constantly over the past 6 years: from 368,937 euros (2011) to 3,056,179 euros (2016).
Funding from the municipality has been oriented to subsidise the independent cultural & youth sector (local NGOs) and sometimes to finance specific projects of major cultural institutions in the city. Besides the direct investments allocated to the cultural operators and institutions, in the past 5 years the City Hall invested almost 40 million euros into developing the cultural and touristic capacity of Cluj-Napoca.
Other creative industries (besides IT), like film, design, media and music have had a few rising star projects in recent years. These are potential key advantages and sustainable development strands for our city that need solid and long-term support to flourish.
CREIC – Regional Excellence Center for Creative Industries
Transilvania Creative Industries Cluster
Cultural & Creative Industries’ Impact – TOURISM
The development of the cultural, arts and entertainment sector in Cluj-Napoca has had a visible impact on tourism. In 2016, the number of tourists in Cluj-Napoca grew by: 15,9% comparing to 2015, respectively 54,19% comparing to 2012.
Cultural & Creative Industries’ Impact – CULTURAL DYNAMICS
Studies by the Research and Consultancy Centre in the Field of Culture constantly place Cluj as the top city in Romania in terms of Urban Cultural Vitality (not including the capital, Bucharest).
Indicators:
Support for Cultural & Creative Industries
Stage I:
Stage II:
Double purpose: supporting artistic creation and generating creative projects with practical applications in the social and business environments. Arts and technology will be brought together for new, trans-sectorial and innovative approaches and projects, redefining the boundaries between Arts and Technology.
Advisory Council – governance tool
In Cluj-Napoca, we often deal with public problems through consultation networks and we make decisions with the help of experts, NGOs, professional organizations, employers’ associations and the citizens’ input .
Since 2016, the Cluj-Napoca City Hall has an Advisory Council for Entrepreneurship and Innovation in IT, which includes representatives from both IT clusters activating in our city.
The strategy for Cluj-Napoca, smart city – uploading the IT & Smart City Strategy, which is a key project in partnership with the representatives of the IT & C industry of Cluj-Napoca and the local Universities.
Future projects for Cluj-Napoca, smart city
Energy and environment
Energetic management
Transport and Urban Mobility
Citizen’s safety
Other projects for the inhabitants and tourists
Smart Public Services
Transport
Leisure and Tourism
Public Health
The use of technology in order to keep in touch with the patients online, monitoring their health and offering public health services
Participatory Budgeting
2013– Pilot participatory budgeting project in the biggest district of Cluj-Napoca: Mănăștur
Result: Cinema Dacia was modernized, so was Mehedinți Street, Primăverii Park and tens of small projects were implemented
2015– Participatory budgeting for young people-Com’on Cluj-Napoca within the project Cluj-Napoca
2015 – European Youth Capital
Result: financing of over 100 projects initiated by the youth.
2017- Cluj-Napoca City Hall: the first in Romania to implement the participatory budgeting with the help of technology (online)
Conclusions
The technology and analysis of data offer solutions to specific problems in fields such as: public transportation, public safety, energy efficiency, sanitation, health, economic development, street maintenance, relationship with the citizens.
Increase the capacity to anticipate the problems that the inhabitants of the city or of the metropolitan area deal with every day.
It is important to use technology to innovate, but it is more important to have an inclusive and collaborative city.
It is important to have smart cities and regions and use the technology to solve the everyday problems. But it is more important to understand that technology is just an instrument and that we need “smart citizens”.
We need a social contract based on the involvement of both social actors and citizens in the decision- making process.
The relationships based on trust between the social partners together with the democratization of the participating to creation and innovation are essential.